I met the founders of our first featured company, Custom Made For Kids last fall. Sarah and Sarah (who also live just outside Chicago) called to chat about my experience with the Boom Boom Room. We met for coffee and have been emailing about business since. I asked Sarah and Sarah of Custom Made For Kids to share a bit about their incredible adventure!
1. Describe your product/service?
"The First Adventures of Incredible You" is one of the most highly personalized children's books on the market today. Customers are able to "build" a one-of-a kind book at the Custom Made For Kids website (www.CustomMadeForKids.com) by inserting over 20 personal facts about a child and the people and places that are most important to that child. From tasting a favorite food to cheering on a beloved sports team to visiting a special vacation spot or park, this rhyme-based book celebrates the first adventures of every young child that "stars" in it. By personalizing these experiences, "The First Adventures of Incredible You" highlights the connection between children and the people and places that are special to them in their young lives.
There is also a dedication page in the full-color, hardcover book where you may provide a personal message so that the child will always remember that this thoughtful gift came from you. The delightful illustrations are cleverly executed so that the book is perfect for any child -- no matter what their sex, race or family structure. "The First Adventures of Incredible You" makes a memorable keepsake that both children and parents alike will cherish for a lifetime.
2. Why did you create it?
We really enjoyed receiving personalized gifts as mothers of young children and we recognized a hole in the personalized book market that we thought we could fill. We noticed that there were very few high quality, hardcover personalized books on the market, and those that did exist only had the child's name and birth date available for insertion in the book. We wanted to bring the personalized book business to the next level and offer a book that had 20+ details available for inclusion and really make the child feel that the book was written especially for them (without costing a fortune at $32.95)!
3. Why do you produce locally (made in the usa)?
We wanted to work very closely with our printer to be sure that our customers received the highest quality book possible. We were able to view and approve all of the color and page quality in person before any printing was done. The comments we have received from customers and press on the high quality paper and eye-popping colors in this book have made it all worth while!
4. What are you most proud of?
We love hearing from our customers about the reactions their children have when they receive our books. They can't believe it when they hear their names as well as their friends' and family members' names repeated through out the book. We are also very proud of being chosen by Pottery Barn Kids to be carried in their online catalog. That pretty much gave us affirmation that we had an excellent product on our hands and that all of our hard work was paying off!
5. What is your big thought (next bit step) for your company?
People are already asking us (after only offering the book since August of 2007) when our next book is coming out. So, we plan to develop some additional personalized books and we hope to add some complimentary products to go with our books. We are also just trying to enjoy this exciting ride as well!
Thanks for sharing Sarah and Sarah!
Custom Made For Kids is offering Hand Picked Pumpkin readers 15% of their purchases thru June 30, 2008. To redeem this special offer use code hpp15.
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